2018-2019 DPC Journal Bookstore | Edu. Resources | MP3s


Last Updated: June 29, 2018 | (C) All Rights Reserved. | The DPC Journal

One-Year All-Access to DocPreneur Podcasts + Exclusive Industry Insider Interviews $209.00 (Reg. $299.00)

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Everything you need to get started in your educational journey quickly about the different ways Concierge Medicine, Direct Primary Care and other boutique practices are operating today, PLUS, two Physician-focused books with stories from real Physicians about what they’ve done to advertise their practice, services, market themselves and get noticed by their local communities and online.

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Purchase the 2017-2018 DPC Journal Annual Report and Market Trends Summary Report | | $395 | Available for PDF Download Now …

DPC has demonstrated growth in some interesting doctor-to-employer partnerships in certain suburban markets. Appearing in 2017, many of these are located in the midwest and southwestern U.S. These “DPC2B” efforts, as we have unofficially labeled them,  have created considerable momentum for DPC in parts of Texas, New Mexico, Colorado and Nebraska. The “DPC2B” component is one of the most exciting and interesting stories we see coming out of the DPC space in the past year.

Peer Recommended | Book

How to Hug a Porcupine: Easy Ways to Love the Difficult People in Your Life

Most of us know someone who, for whatever reason, always seems to cause problems, irritate others, or incite conflict. Often, these people are a part of our daily lives. The truth is that these trouble makers haven’t necessarily asked to be this way.  Sometimes we need to learn new approaches to deal with people who are harder to get along with or love.  How to Hug a Porcupine: Easy Ways to Love Difficult People in Your Life, explains that making peace with others isn’t as tough or terrible as we think it is–especially when you can use an adorable animal analogy and apply it to real-life problems. Among other tips, How to Hug a Porcupine includes: Three easy ways to end an argument; How to spot the porcupine in others; and How to spot the porcupine in ourselves.

Hardcover – March 10, 2009 by June Eding (Editor) and Dr. Debbie Ellis (Contributor)

Peer Recommended | Book

Good to Great: Why Some Companies Make the Leap…And Others Don’t

By Jim Collins

Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great?

Paperback | Kindle Edition

More Special Discounts On Our Best Selling and Most Popular Books Avail. In One Bundle

The Startup Special $149.95 (Reg. $209.95)

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Everything you need to get started in your educational journey quickly about the different ways Concierge Medicine, Direct Primary Care and other boutique practices are operating today, PLUS, two Physician-focused books with stories from real Physicians about what they’ve done to advertise their practice, services, market themselves and get noticed by their local communities and online.

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The DocPreneur Bundle $199.95 (Reg. $395)

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Four of our Best Selling Physician Guide Books in One Low, Deeply Discounted Bundle + A BONUS, our Brand New “The DocPreneur: Choose Joy” Just Released — SO a total of five Physician Guides!

You will receive: Our best selling, 400+ page “Doctor’s Guide to Concierge Medicine and Direct Primary Care, Essential Startup Tools For the Physician In Career Transition”; The Marketing MD; Staff Strategies Guide; Facebook Marketing for Doctors: 20-minutes a Day; and a bonus, our brand new release, “The DocPreneur”

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Peer Recommended | Book

48 Days to the Work You Love: Preparing for the New Normal

By Dan Miller

Step by step, this updated edition of 48 Days to the Work You Love reveals the process for creating a Life Plan and translating that plan into meaningful and fulfilling daily work.

Paperback | Kindle Edition

Peer Recommended | Book

Modern Clinic Design: Strategies for an Era of Change, 1st Edition

Written by Christine Guzzo Vickery (Editor), Gary Nyberg (Editor), Douglas Whiteaker (Editor)

Designers not only need to know the different requirements for each of these spaces, but also understand how certain design strategies affect the patient’s experience in the space. This book explores all aspects of clinic design, and describes how aesthetics and functionality can merge to provide a positive experience for patients, staff, and healthcare providers. * Understand how recent industry developments impact facility design * Learn how design strategies can help create a positive patient experience * Examine emerging clinic models that are becoming increasingly prevalent * Analyze the impact of technology on clinic design A well-designed clinic is essential for the well-being of the patients and health care providers that occupy the space every day. The healthcare industry is shifting, and the healthcare design industry must shift with it to continue producing spaces that are relevant to ever-evolving patient and worker needs. For complete guidance toward the role of design, Modern Clinic Design is a thorough, practical reference.

Written by a team of veteran healthcare interior designers, architects, and engineers, this book addresses the impacts of evolving legislation, changing technologies, and emerging nontraditional clinic models on clinic design, and illustrates effective design strategies for any type of clinic. Readers will find innovative ideas about lean design, design for flexibility, and the use of mock-ups to prototype space plans within a clinic setting, and diagrammed examples including waiting rooms, registration desks, and exam rooms that demonstrate how these ideas are applied to real-world projects. Spurred on by recent healthcare legislation and new technological developments, clinics can now offer a greater variety of services in a greater variety of locations.

Hardcover | Kindle Edition

The Patient’s Playbook: How to Save Your Life and the Lives of Those You Love 1st Edition

The Patient’s Playbook is a call to action. It will change the way you manage your health and the health of your family, and it will show you how to choose the right doctor, coordinate the best care, and get to the No-Mistake Zone in medical decision making. Leslie D. Michelson has devoted his life’s work to helping people achieve superior medical outcomes at every stage of their lives. Michelson presents real-life stories that impart lessons and illuminate his easy-to-follow strategies for navigating complex situations and cases. The Patient’s Playbook is an essential guide to the most effective techniques for getting the best from a broken system: sourcing excellent physicians, selecting the right treatment protocols, researching with precision, and structuring the ideal support team.

Paperback | Kindle Edition

Peer Recommended | Book

Now, Discover Your Strengths

By Marcus Buckingham

Unfortunately, most of us have little sense of our talents and strengths, much less the ability to build our lives around them. Instead, guided by our parents, by our teachers, by our managers, and by psychology’s fascination with pathology, we become experts in our weaknesses and spend our lives trying to repair these flaws, while our strengths lie dormant and neglected.

Paperback | Kindle Edition

Peer Recommended | Book

Ordering Your Private World

By Gordon MacDonald

We have schedule planners, computerized calendars,and self-stick notes to help us organize our business and social lives everyday. But what about organizing the other side of our lives―the spiritual side?  One of the great battlegrounds of the new century is within the private world of the individual.The values of our Western culture incline us to believe that the busy, publicly active person in ministry  is also the most spiritual.  Tempted to give imbalanced attention to the public world at the expense of the private, we become involved in more programs, more meetings. Our massive responsibilities at home, work, and church have resulted in a lot of good people on the verge of collapse.  In this timely update of his classic Ordering Your Private World, Gordon MacDonald equips a new generation to live life from the inside out, cultivating the inner victory necessary for public effectiveness.

Paperback | Amazon

ATLANTA, GA USA/Press Release | MARCH 20, 2018 – The Direct Primary Care Journal (DPC Journal) today released its 2017-2018 Annual Report and Market Trends Analysis that highlights industry trends and efforts in the Direct Primary Care (DPC) market space. It features a 2017 Prospective Patient Survey containing the results of more than 1,100 active/real-time patients seeking DPC providers across the U.S., blends polling data trends and graphics, and emphasizes the work of the Physicians whose roles are central to the tenets of DPC to ensure financial stability and growth in the years ahead.

ATLANTA, GA USA | EVENT — OCTOBER 26-27, 2018 – The DPC Journal finds that 41% of practices are female DPC Doctor-owned clinics under the age of 49. Conversely, 36% stated they are male DPC Doctor-owned practices and under the age of 49. The DPC Journal receives daily, real comments from prospective Patients telling them WHY they are actively looking for a DPC Doctor in their area. The DPC Journal records and reports the trends it observes each year.

“2017 was a strong year for DPC, but it was also a hard one,” said Michael Tetreault, Editor of The DPC Journal. “Three significant DPC closures in the space took place. The media and medical contributors took this opportunity to call into question the scalability, viability and long-term feasibility of this monthly subscription-based healthcare business model. It was a year of reflection and rebuilding. In 2018, there are clear indications of DPC’s future path to effectively scale and collaborate with more employers in the future. However, the pathway to achieve such success is not yet clear.”

In the first quarter of 2018, we have received encouraging signals about employer data from three “DPC2B” partnerships. DPC also demonstrated remarkable rural growth in 2017 by Physician Assistants starting their own subscription-based medicine programs in certain markets. In 2017, we saw positive reductions in wait-times by more than 10-minutes per patient, per visit, use of robust telemedicine platforms to communicate more securely with Patients and increases in monthly membership fees between $20-$50/pmpm. Consumer awareness about the program(s) offered is moderately on the rise as is curiosity on how HSAs will play a role in subscription fees in the future. The DPC Journal is optimistic that the underground swell of more cash-only, subscription-based healthcare clinics, similar to the monthly Netflix model, will continue to rise to the surface in 2018.

LISTEN NOW TO THE LATEST EDUCATIONAL SERIES ABOUT ACTIVELY working DPC2B relationships HERE … LISTEN — DOWNLOAD NOW … “DPC2B” is a term loosely used by The DPC Journal to help educate employers, employees and Physicians. Direct Primary Care-to-Business (e.g. DPC2B is similar to B2B) and refers to a situation where one DPC Practice (usually made up of more than one location with multiple Physicians and offices in a particular city/geographic area) makes a commercial transaction or partnership with another business.

Highlights from the Report include:

  • We are following a national trend where younger DPC physicians are entering and few appear to be exiting the space in suburban markets.
  • Approximately 68% of new DPC physicians state they are between the ages of 30-49.
  • 23% of DPC Journal polling respondents indicated that they will not join another network.
  • The average wait time at a DPC practice is less than 10-minutes.
  • 16% hope DPC Doctors can work/partner with more businesses to save healthcare costs for employees in their local area.
  • 15% hope HSA and FSA integration will occur.
  • 47% of Physicians reported that they went into debt to start their DPC medical practice.
  • The DPC Journal finds that 41% of practices are female DPC Doctor-owned clinics under the age of 49. Conversely, 36% stated they are male DPC Doctor-owned practices and under the age of 49.
  • Nearly 10% of DPC Physician polling respondents stated that they believe some DPC clinics today won’t be able to stay in operation due to lack of local consumer interest. The DPC Journal also found that closures of DPC clinics are not being closely monitored nor reported.
  • Less than 18% of DPC Physician stated they believe DPC should be defined by price. A majority of Physicians believe price shouldn’t matter and that the Doctor’s service offering/membership fee should be based upon the services offered, level of education, demographics, etc.
  • In 2017, we saw subscription fee increases in monthly memberships rise by an additional $20-$50/pmpm. In 2018, nearly 8/10 monthly DPC subscription fees are now trending between $51-$99/pmpm.
  • The DPC Journal surveyed over 1,100 actively seeking patients from across the U.S. in 2017 and asked them about their overall ‘faith’ in a Physician in today’s healthcare marketplace. Nearly 60% of those participants surveyed said ‘If DPC was not an option, they would NOT select an M.D. for their next primary care visit. 34% said they would prefer to see a Doctor of Osteopathic (D.O.) Medicine; 14% would prefer to see a Nurse Practitioner (N.P.) and 7% would prefer to see a Physicians Assistant (P.A.).

“There is a mystique, a temperament and a curious fascination about Doctors who spend an inordinate amount of time with their patients. It’s so simple, it’s weird. And today, like it or not, a Patient wants and deserves your time and attention. That’s why they pay the subscription, keep calling you and keep texting you. They want and expect that their Doctor will be ‘present’ and ‘mentally’ dialed-in. We’re hearing routinely that they will leave your [DPC] practice in a matter of weeks if they feel they are not a priority. That’s not fair, but it’s true … While the human spirit is willing to forgive your colleagues for long wait times, errors, staffing, etc., Patients will remember and share what their last Doctor’s office visit was like.” said Michael Tetreault, Editor of CMT/The DPC Journal at the “FORUM” in Atlanta, GA USA last October 2018.

“We never see a Doctor’s office on America’s Best Places to Work. Not surprisingly, the people around us have lost faith in their local Doctor,” said Tetreault. “They’ve simply had too many bad experiences. While the human spirit is willing to forgive, Patients remember what visiting a Doctor’s office is like. They want a change and they will find someone who can spend time with them when their Physician won’t. We took our survey a step further in January of 2018 and began to ask prospective patients seeking care from a subscription-based healthcare provider [DPC, Concierge and the like] across the U.S. to choose ‘Cost’ or ‘Convenience’ over ‘Friendship’ with a Doctor they know, like and can trust. Early findings from this survey are telling us that 7.3 out of every 10 Patients want and choose … ‘Friendship with a Physician they can get to know, like and want to trust!’

Texting Your DPC Physician — Poll/Trends — (C) 2018 The DPC Journal

The report also highlights key trends, including patient recruitment, electoral voting patterns, pricing patterns and more.

About The Direct Primary Care Journal

The Direct Primary Care Journal (The DPC Journal) is an independent trade journal and online news reporting publication observing, reporting and connecting with experts from all facets of the DPC industry. The DPC Journal was created in order to fill an information void found when reporting, interviewing and researching direct primary care, direct-pay medicine and cash-only practices across the U.S. To learn more, visit: www.DirectPrimaryCare.com or www.DocPreneurPress.org.



2016-2017 DPC Journal Annual Report &
Market Trends Analysis Report

dpc-ann-report-2016-26Download Now Available | (Document Length: 47-pages)

First Qtr. 2017 – The independent Report, contains both physician insight, as well as industry thought-leader contributions. The report highlights the…



2015-2016 DPC Journal Annual Report &
Market Trends Analysis Report

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First Qtr. 2016 – The independent Report, contains both physician insight, as well as industry thought-leader contributions. Eighty percent (80%) of Direct Primary Care (DPC) physicians operate in a solo practice setting versus a group practice and…


Peer Recommended | Book | BUSINESS

The Doctor’s Guide to Concierge Medicine and Direct Primary Care: First Edition

By Michael Tetreault and Catherine Sykes

Whether you’re the owner of an existing medical practice or looking for guidance and advice to start your own concierge medicine or cash-based practice, The Doctor’s Guide To Concierge Medicine helps you discover an old-fashioned delivery model of medicine in a modern economy. It will help you follow important steps required for conducting business, set realistic expectations and grow your practice by following in the steps and advice relayed directly to us by physicians across the country over the past decade.

Doctors_Guide_COVER_2015_10x17_FINAL_1What You’ll Learn In This Book: Physician expertise shared by over two dozen successful industry leading Concierge Medicine doctors and Direct Primary Care physicians; Advice on choosing the right business model; Legal information to help you play by the rule; Guidance on business planning and launch; Hints for effective patient communication and proven strategies to acquire new patients; Marketplace research; latest policy updates and so much more!

Sale Price $89.95 (Reg. $169.95) | Buy Now … | Add to Cart …

ANNUAL STARTUP PHYSICIAN REPORT By The DPC Journal, sister publication of Concierge Medicine Today (CMT)

Click to enlarge ...Latest Infographic, DPC Physician Entry Startup Stats

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What type of people and physicians are attracted to Direct Primary Care practices? What are their backgrounds? Are they married? Are they younger or more experienced? What type of socio-economic patients do they typically represent when they enter DPC? These and more questions are contained in our 2016-2017 DPC Journal Startup Report.


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Infographic | Latest Analysis | DOWNLOAD NOW AVAILABLE

INFOGRAPHIC | Six (6) Growth Areas in Free Market Healthcare Rising

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Retail medicine and price transparency are quite possibly the future of affordable health care delivery in the U.S. according to the consumer client base which is primarily young adults (ages 18-44) and people without a usual source of care (61 percent, versus the national average of 20 percent). Like most large pharmacies, the creators of ‘Retail Medicine’ understood years ago the need for affordable, convenient and price-driven access to healthcare.




Surviving Your Staff: True Stories and Practical Tips for Physician CEOs

staff 2018List Price: $20.00 | Available Only In Bundle/Paperback
(Only available in the discounted bundle available here … $99.95)

5″ x 8″ (12.7 x 20.32 cm)
Black & White on White paper
104 pages

ISBN-13: 978-1975781538 (CreateSpace-Assigned)
ISBN-10: 1975781538
BISAC: Medical / Administration

Your Staff, whether you believe it or not, influences the direction and quality of your practice and can shape the experience(s) [for better or worse] that patients have in the practice/program. Whether you have a small, family-like atmosphere with friendly staff whom you’ve known for years or multiple new hires that come and go … all of these people are all moving the direction of your practice, your reputation with specialists and ultimately, your influence with patients along a certain path. The question for you is, is this the direction you want to go?  

books special 2018_3“A physicians reputation in the public and online is dramatically different from the patient reviews they may receive prior to a physicians entry into Concierge Medicine vs. after the conversion. Many [physicians] go from zero to hero in the eyes of their patients in a matter of weeks or months. We have also noticed that the physicians staff and their individual attitudes towards patients still remains a sore spot among the doctor’s and patients concerns. Even post-transition, when physicians are well into managing their Concierge Medicine members … managing staff inappropriately can impact the clinic’s annual patient retention and ultimately, their bottom line. However, it is amazing what can be accomplished when Physicians walk this healthcare delivery process out and into their own communities. It is only now, that when we are able to look back and track these dramatic career moves of physicians that we see why so many patient experiences make so much sense.”

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LISTEN | The Pricing Conundrum: How To Identify Your Pricing Strategy

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DURATION: 53 Minutes; 37 Seconds — This short audio message breaks down the critical pricing concepts inside most membership medicine…



Pricing Strategies Inside Subscription-Based Healthcare Delivery Offices

(White Paper) Pricing Strategies Inside Subscription-Based Healthcare Delivery Offices (Sale $9.95 Regular price $13.95)Download Now Available

As a medical service provider, pricing is often particularly subjective. You’re not selling a widget that can be easily bench-marked. You’re selling your training, expertise and time — a market value that isn’t necessarily easily defined. It takes quite a bit of time to figure out this “pricing conundrum” – but after countless discussions with physicians, hours of examination and a little investigation, here are five key things to consider.


INFOGRAPHIC | Download Now Available | $185 | Industry Trends & Stats

STATS | Latest Stats RE: Anatomy of a DPC Physician/Practice

Industry Intelligence (C) 2016, The DPC JournalDownload Now Available

The latest infographic contains practice trends, demographic stats, patient/consumer trends, DPC physician insight and more.


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MP3/PDF | MD2B: How Doctors Can Partner With Employers

[MP3] Download and LISTEN ... “MD2B: BUILDING STRATEGIC ALLIANCES WITH EMPLOYERS” ... Source: (By The DPC Journal, Nov. 2015)Download Now Available

Feb 14, 2017 – Analysis and PDF Technical Presentation reviewing the various aspects surrounding physicians partnering with employers.


KINDLE eBOOK | Softcover Edition | Bulk Pricing Avail.

BOOK | Direct Primary Care Consumer Guide: 3rd Ed.

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2018-2019 Edition – Simple, basic, smart, Patient Education Guide … Learn the basics about this emerging healthcare delivery model in healthcare and revolutionizing the primary care physician office and forever…

DOWNLOAD & PURCHASE NOW (Individual Purchase)


LISTEN | Understanding the Business Models: 101

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2017-2018 Edition – Learn the various nuances and features, pros and cons and advantages of the various…


MP3 | AUDIO DOWNLOAD | Length: 30-Minutes, 28-Seconds | $20/MP3

mp3-128LISTEN | The $100,000 Decision: Finding Capital For Your Practice In A Tough Economy

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2017-2018 – In this audio lesson, we discuss Finding Capital For Your Practice In A Tough Economy and Raising Awareness in…


MP3 | AUDIO DOWNLOAD | Length: 30-Minutes, 28-Seconds | $35/MP3

mp3-128LISTEN | Move With A Plan: Writing Your Own Membership Medicine Business Plan

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TIME: 1 Hour, 18-Minutes — Description: For a startup concierge medicine or direct primary care practice, creating a business…