DPC Journal’s Peer Recommended Books/eBooks


Last Updated: January 2016

By Concierge Medicine Today Staff & Contributing Physicians Recommendations

Probably thousands of books offer doctors advice about business, leadership, money or startup guidance, but we’ve narrowed it down to just 15. Docpreneurs and all those fascinated by the emerging Free Market Healthcare Delivery innovations today should find the time to read these titles this year during their travels:

Leaders are readers, period. As you well know, Docpreneurship can be a minefield of new and hard-to-navigate data and experiences. From managing staff to defining a vision for your medical practice. And it doesn’t come with a manual.

Luckily, there’s a multitude of excellent books from founders, VCs, physicians, best-selling authors and CEOs who have seen through it all.

Here’s a collection of some of the best books on concierge medicine, direct primary care, marketing, branding, startups, management, leadership, and entrepreneurship we recommend for anyone from seasoned Docpreneurs to those just starting out.

The Doctor’s Guide To CONCIERGE MEDICINE and Direct Primary Care: Essential Startup Steps For Doctors Considering A Career Transition.

NEW RELEASE! Text Book On Sale $129.95 Until May 1 (Reg. $189.95)

NEW RELEASE! Text Book On Sale $129.95 (Reg. $189.95)

Paperback 400+ Pages | Kindle Edition Also Available – Whether you’re the owner of an existing medical practice or looking for guidance and advice to start your own concierge medicine or cash-based practice, The Doctor’s Guide To Concierge Medicine helps you discover an old-fashioned delivery model of medicine in a modern economy. It will help you follow important steps required for conducting business, set realistic expectations and grow your practice by following in the steps and advice relayed directly to us by physicians across the country over the past decade.

What You’ll Learn In This Book: Physician expertise shared by over two dozen successful industry leading Concierge Medicine doctors and Direct Primary Care physicians; Advice on choosing the right business model; Legal information to help you play by the rule; Guidance on business planning and launch; Hints for effective patient communication and proven strategies to acquire new patients; Marketplace research; latest policy updates and so much more!

Click Here To Save (SALE 40% OFF):
Kindle Edition Buy Now … $99 (Reg. $129.95)  | Paperback Buy Now … $129.95 Sale (Reg. $189.95)

the marketing md book 9

“The Marketing MD” by Michael Tetreault (Ranked #12 on Kindle Bestseller List in Medical Resources)Paperback | Kindle Edition — The difference between good and great is subtle. But what exactly are all of the great medical offices doing? Where are they doing it? In what order?


Case Study: Direct Primary Care Practice Thrives Using InLight EHR

When Dr. Dan Weeden decided to launch a “Direct Care” practice, he knew he needed an EHR that would be easy to use, cost-effective, and meet the specific needs of direct primary care. After doing some research, he realized traditional EHRs were not going to work. Download this case study to learn how Dr. Weeden found the ideal EHR for his practice.

Download this case study

Our wish list started with the ability to handle our clinical documentation and financial operations in one package. We also wanted electronic prescribing rather than fax. Finally, we wanted an intuitive, well-organized system to make us more productive.”


Spend More Time With Your Patients

primed wpAuthor: PriMed | InLight EHR | 2015-2016

Learn About a Totally New Approach to Charting Designed to Enhance Physician Satisfaction

The problem-oriented approach associates all notes, medications, labs, etc. with the patient’s problem(s) as opposed to the traditional source-oriented approach of having separate lists of all notes, medications, labs, etc. for each patient.

Our FREE White Paper will tell you more about this exciting new approach to charting that directly addresses the roots of physician unhappiness solving issues like: 

  • Cognitive overload
  • Inability to complete charts during the patient visit


“The Patient Will See You Now: The Future of Medicine is in Your Hands” by Eric Topol, MDPaperback | Kindle Edition — In this new era, patients will control their data and be emancipated from a paternalistic medical regime in which “the doctor knows best.” Mobile phones, apps, and attachments will literally put the lab and the ICU in our pockets. The Patient Will See You Now is essential reading for anyone who thinks they deserve better health care. That is, for all of us.

DISCOUNTED Book Bundle On-Sale -- Get All 3 for just $35!

DISCOUNTED Book Bundle On-Sale — Get All 3 for just $35!

“Now, Discover Your Strengths” by Marcus Buckingham — Paperback | Kindle Edition — Unfortunately, most of us have little sense of our talents and strengths, much less the ability to build our lives around them. Instead, guided by our parents, by our teachers, by our managers, and by psychology’s fascination with pathology, we become experts in our weaknesses and spend our lives trying to repair these flaws, while our strengths lie dormant and neglected.

“Quitter” by Jon AcuffHardcover | Kindle Edition — Have you ever felt caught between the tension of a day job and a dream job? That gap between what you have to do and what you’d love to do?  It’s time to close the gap. It’s time to be a Quitter.

“Visioneering” by Andy Stanley — Paperback | Kindle Edition — Everybody ends up somewhere in life. You can end up somewhere on purpose!  Visioneering is the engineering of a vision. It’s the process one follows to develop and maintain vision. “Vision,” writes Andy Stanley , “is a clear mental picture of what could be, fueled by the conviction that it should be.”

lean ceo“The Lean CEO: Leading the Way to World-Class Excellence” by Jacob Stoller (Author)Hardcover | EBook (Amazon) –As organizations strive to do more with less, many are turning to Lean methodology, which is based on the same techniques that propelled the legendary turnaround of Japan’s industrial sector after World War II. Few leaders, however, understand that the real secret behind Lean is a comprehensive approach to management that differs significantly from what is taught in business school. Lean initiatives, consequently, are rarely led by senior management, and seldom lead to significant change.

“The Medical Entrepreneur” by Steven M. Hacker MDPaperback | Kindle Edition — The book provides tips, steps, pearls, and pitfalls written in a concise manner. Busy doctors with little time can quickly access critical cost saving information when joining or starting a private practice.

“Membership Medicine Staffing Guide” by Michael TetreaultWHITE PAPER Download — When you hire someone for a role in your medical practice, you can’t forget that you’re also hiring him or her to be a brand ambassador. Their interactions with patients and local medical offices may sometimes be the only impression your practice will ever have to leave them with — so you must ensure it counts.

free dpc book“2015 Edition of The DPC Consumer/Patient Guide” by Catherine Sykes (Ranked #52 on Kindle Bestseller List in Medical Resources)Paperback | Kindle Edition — Direct Primary Care (DPC) doctors/offices usually offer monthly care fees which are not reimbursable by any health insurance company, and may not be applied to any insurance plan deductible. Your insurance plan may be billed by others for services such as emergency, hospital, specialty care, laboratory tests, diagnostic imaging, prescription drugs or other goods and services that are ordered by your DPC doctor/office health care provider but are not performed or provided in their offices.

“The War of Art: Break Through the Blocks and Win Your Inner Creative Battles” by Steven Pressfield — Paperback | Amazon —  A succinct, engaging, and practical guide for succeeding in any creative sphere, The War of Art is nothing less than Sun-Tzu for the soul. hat keeps so many of us from doing what we long to do? Why is there a naysayer within? How can we avoid the roadblocks of any creative endeavor—be it starting up a dream business venture, writing a novel, or painting a masterpiece? Bestselling novelist Steven Pressfield identifies the enemy that every one of us must face, outlines a battle plan to conquer this internal foe, then pinpoints just how to achieve the greatest success. The War of Art emphasizes the resolve needed to recognize and overcome the obstacles of ambition and then effectively shows how to reach the highest level of creative discipline. Think of it as tough love . . . for yourself. Whether an artist, writer or business person, this simple, personal, and no-nonsense book will inspire you to seize the potential of your life.

branding concierge medicine tetreault“Branding Concierge Medicine” by Michael Tetreault — Paperback | Kindle Edition — This book is a best-seller in its class! The book explores the popularity of concierge medicine across the U.S. and examines recent data and surveys inside these medical practices – showing how exactly they are growing and why. Tetreault also outlines the specific marketing and branding strategies being used, both online and offline and how each concierge medical practice can follow six simple rules to reinforce and communicate their brand in their local community.

Everything you, your staff and patients need to know about Concierge Medicine, Direct-Pay Healthcare and more! Get prepared with these top-selling resource guides for only $25 (Reg. $65)

Everything you, your staff and patients need to know about Concierge Medicine, Direct-Pay Healthcare and more! Get prepared with these top-selling resource guides for only $25 (Reg. $65)


“Good to Great: Why Some Companies Make the Leap…And Others Don’t” by Jim CollinsPaperback | Kindle Edition — Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great?

“48 Days to the Work You Love: Preparing for the New Normal” by Dan MillerPaperback | Kindle Edition — Step by step, this updated edition of 48 Days to the Work You Love reveals the process for creating a Life Plan and translating that plan into meaningful and fulfilling daily work.

“The Business Side of Medicine: What Medical Schools Don’t Teach You” by Tom HarbinPaperback | Kindle Edition — Dr. Harbin wrote this book to fill the gap: to help doctors deal with the business aspects of medicine, help doctors in training learn how to evaluate opportunities for the future, and assist practicing doctors in dealing with the questions arising every day and when planning for the future.

“Ordering Your Private World” — by Gordon MacDonald — Paperback | Amazon — We have schedule planners, computerized calendars,and self-stick notes to help us organize our business and social lives everyday. But what about organizing the other side of our lives―the spiritual side?  One of the great battlegrounds of the new century is within the private world of the individual.The values of our Western culture incline us to believe that the busy, publicly active person in ministry  is also the most spiritual.  Tempted to give imbalanced attention to the public world at the expense of the private, we become involved in more programs, more meetings. Our massive responsibilities at home, work, and church have resulted in a lot of good people on the verge of collapse.  In this timely update of his classic Ordering Your Private World, Gordon MacDonald equips a new generation to live life from the inside out, cultivating the inner victory necessary for public effectiveness.


2014 - 6 Secrets_concierge medicine“The Six (6) Secrets of Self-Made Doctors” by Concierge Medicine TodayWHITE PAPER Download — From the onset, the idea of starting or even moving your medical practice into this marketplace seems inspiring but also intimidating. Scholars, physicians, business experts and venture capitalists say concierge medicine is a growing industry. But, as we’ve learned over the years, the best concierge [and direct-pay] doctors share a collection of characteristics, from the ability to tolerate risk, treating 5 to 9 patients per day, risking reputation over reward to passion and self-belief in a niche-industry.


“Start: Punch Fear in the Face, Escape Average and Do Work that Matters” by Jon AcuffPaperback | Kindle Edition — Wall Street Journal best-selling author Jon Acuff reveals the steps to getting unstuck and back onto the path of being awesome. There are only two paths in life: average and awesome. The average path is easy because all you have to do is nothing. The awesome path is more challenging, because things like fear only bother you when you do work that matters. The good news is Start gives readers practical, actionable insights to be more awesome, more often.


“Direct Primary Care Consumer Guide: 2015 Edition” by Michael Tetreault and Catherine SykesPaperback | Kindle Edition — Learn the basics about this emerging healthcare delivery model in healthcare and revolutionizing the primary care physician office and forever changing the doctor-patient relationships.


“Concierge Medicine: A New System to Get the Best Healthcare” by Steven D. Knope, M.D.Paperback | Kindle Edition — Concierge doctors customize a nutrition and exercise program unique to the needs of each individual. Yet there are detractors who argue Concierge Medicine is unfair, because it allows just those who can afford it unlimited access to a doctor. Knope confronts that question of medical ethics also. This book will doubtless stimulate not only ideas and action, but wide discussion and debate.


“How to Hug a Porcupine: Easy Ways to Love the Difficult People in Your Life” — Hardcover – March 10, 2009 by June Eding (Editor) and Dr. Debbie Ellis (Contributor)” — Most of us know someone who, for whatever reason, always seems to cause problems, irritate others, or incite conflict. Often, these people are a part of our daily lives. The truth is that these trouble makers haven’t necessarily asked to be this way.  Sometimes we need to learn new approaches to deal with people who are harder to get along with or love.  How to Hug a Porcupine: Easy Ways to Love Difficult People in Your Life, explains that making peace with others isn’t as tough or terrible as we think it is–especially when you can use an adorable animal analogy and apply it to real-life problems. Among other tips, How to Hug a Porcupine includes: Three easy ways to end an argument; How to spot the porcupine in others; and How to spot the porcupine in ourselves.


“Facebook Marketing For Doctors” by Michael TetreaultPaperback | Kindle Edition — What business can’t afford to spend 20-minutes each day reaching out to current customers and their friends? In this book, Tetreault will walk you through some very basic steps that every business owner can do in just 20-minutes each day.


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