DPC News

What is the affinity bias?

According to FutureLearn, Affinity bias is the preference or tendency to appreciate people like us. We are more likely to get along with others who are the same as us.

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Affinity bias is the unconscious tendency to get along with others who are like us. It is easy to socialize and spend time with others who are not different. It requires more effort to bridge differences when diversity is present.

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SOURCE: https://www.futurelearn.com/info/courses/diversity-inclusion-awareness/0/steps/39958

FutureLearn is a leading social learning platform jointly owned by The Open University and The SEEK Group. FutureLearn partners with over a quarter of the world’s top universities and has over 14 million users taking short online courses, microcredentials, undergraduate and postgraduate degrees that improve their working lives.

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