July 2020 | APA Publishing Insider is a free monthly newsletter with tips on APA Style, open science initiatives, active calls for papers, research summaries, and more.

RELATED INDUSTRY | DPC POLL | 2021
(Poll) Where Do You See DPC Moving Into 2021 and Beyond?

Health and medical research is one of the most widely reported sources of news in the United States.

At some point in your career, a reporter likely will call for an interview or invite you to appear on a television or radio program.

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(EDITOR) Halo and Horn Effect: the Differences & Similarities Between Concierge Medicine and DPC and Today’s Cognitive Bias By Some Young Doctors

This is an important opportunity for you to let the public know more about your specialty area, latest research finding, or an issue of particular concern to you as a psychologist. You want to accurately represent your area of expertise to the public.

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Price Shaming: Saying ‘It’s not Concierge Medicine’ to Make DPC More Attractive Is Unfortunate For DPC Value Proposition, Brand Long Term. Year over Year Polling Is Starting to Reflect Negative Attitudes.

Where do you begin?

• Being a spokesperson
• The interviewing process
• Print interview
• Radio interview
• Television interview
• Videoconference interview
• Media training
• Writing a letter to the editor
• How to write an op-ed
• Getting your message out on social media
• Correcting inaccuracies
• Keeping a record
• Building relationships with journalists
• Tips for working with the media
• Frequently asked questions about working with the media
• Checklist for media interview preparation

Last updated: June 2020Date created: January 2004SOURCE: https://www.apa.org/pubs/authors/working-with-media