Today, we’re going to help you do the one thing that might have been holding you back.
That is, START.
Keely Chace is a Hallmark Master Writer, says “It’s good business to send a handwritten thank-you note for the courtesy of an interview, for referrals or opportunities, for above-and-beyond work done for you, for mentoring and many other professional situations. After an interview, a gracious thank-you card can distinguish one candidate from another. More generally, it makes the sender memorable, leaving a positive impression and paving the way for a lasting business relationship.”
Shutterfly even talks about this and provides several helpful examples. They say “Many people underestimate the power of a simple handwritten thank you note. These days it seems easy to send a quick email, text message or phone call. They all get the job done, right? But a handwritten thank you note says more. It says that you went out of your way to sit down and write to those who did something for you. A handwritten thank you note conveys thoughtfulness and sincerity and is the perfect way to express your gratitude to anyone and for any occasion.”
Writer, avid quilter, Hallmark.com blogger and Mom, Jeanne Field says “The hardest part of writing a thank-you note, for many, is just starting it.”
So, let’s get your Patients talking! Let’s create a memorable mark on their life with a few simple words in a handwritten note that will get them remarking to others about just how wonderful you, your practice and your care truly are in your community.
Here are a few helpful tips to get you started!
Reasons To START!
A generic letter, postcard or mailer about your practice sent will likely be in the garbage, right? Handwritten notes, short or long-form separate YOU from the competition. Receiving a note in the mail will take your Patients by surprise.
Let me put this out there first. Mailed Letters and personally addressed, handwritten note cards Get Opened! According to the U.S. Postal Regulatory Commission, the average American received only 10 pieces of personal mail for the year in 2017. This rarity is why handwritten letters feel so valuable.
If you’re looking to create more positive word of mouth-patient referrals, give your patients something worthy or actually remarking to others about. What do you think would happen if just ten out of hundreds of your patients received a personal, handwritten note from their Doctor? I bet they would keep it in a special place. You probably have a few handwritten notes or personal letters that you’ve kept as memorabilia. I know from experience that people would tell their neighbors, family and friends about a note they received from their Doctor. It’s truly that rare! It’s also truly that powerful and meaningful. That’s how word of mouth – patient referrals start. It doesn’t happen by accident. Get strategic.
Next, you don’t need permission to do this. Stop over-thinking gratitude. Truett Cathy, the former CEO and Founder of Chick-Fil-A once said, “The universal sign that someone needs encouragement is if they are still breathing.” To further inspire and encourage you to take START, one of your peers, a Physician turned entrepreneur commented on a CMT post just yesterday about this topic happening in Concierge Medicine in February 2021 on LinkedIn and wrote “It would be fabulous if we could realistically scale kindness.”
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Categories: DPC News