DPC News

New Term, “Medtail” — Hoag says, “It’s exciting that a new group of players is filling former retail spots while providing access and convenience to consumers. Most importantly, the convergence could make us a healthier society.”

A post-pandemic world will be medtail’s for the taking

Nestled in retail strips, main shopping centers and proximate to busy commercial offices, this “medtail” trend has only grown more prominent in the months since the onset of the global pandemic. “COVID-19 has acted as an accelerant to the inevitability that preventative wellness is no longer a choice,” said Willie Hoag, principal at Tether Advisors.

Even before COVID-19, medical clinics in retail strip centers and large shopping centers, known as medtail, were commonplace. But this trend has only accelerated in recent months and will likely continue throughout 2021, according to Tether Advisors.

By Matt Baker

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December 29, 2020

Prior to the disruptions wrought by COVID-19, healthcare real estate was already experiencing a sea change. More and more, providers were offering—and patients were happily using—health services in non-traditional locales.

Nestled in retail strips, main shopping centers and proximate to busy commercial offices, this “medtail” trend has only grown more prominent in the months since the onset of the global pandemic. “COVID-19 has acted as an accelerant to the inevitability that preventative wellness is no longer a choice,” said Willie Hoag, principal at Tether Advisors.

RELATED STORY
Why Investors are Bullish About Medtail

A new survey of 220 executives who work in private equity, commercial real estate and retail healthcare, as well as consumers brings this trend into sharper focus. The survey was part of a research initiative from July through November 2020 by Tether Advisors, which was founded in 2020 with a focus on national real estate consultation for the pioneers, innovators and category leaders in the medtail field.

The primary takeaway from the survey is that nearly 80 percent of private equity, commercial real estate and retail healthcare respondents believe that medtail investment will intensify in the near future as a direct result of COVID-19. And there’s plenty of room for growth as the pandemic has struck a blow to many traditional retail tenants.

“The retail (more formally called ‘consumer’) space is overbuilt, mediocre and redundant. What we have seen of late to better use that space is just the beginning,” Hoag said. “It’s exciting that a new group of players is filling former retail spots while providing access and convenience to consumers. Most importantly, the convergence could make us a healthier society.”

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SOURCE: https://rejournals.com/a-post-pandemic-world-will-be-medtails-for-the-taking/

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