Media Training For Doctors

Part 1: Effective Media Interview Techniques | ACEP

Click here to view a list of CMTs top tips, tools and strategies to help you talk to the media ….

When responding to a request from an Internet reporter, follow the same tips for telephone interviews. When doing a Web chat, make sure you have the technical skill to type in responses accurately and quickly, or else designate someone to do it for you.

RELATED INDUSTRY | DPC POLL | 2021
(Poll) Where Do You See DPC Moving Into 2021 and Beyond?

Inside this ACEP Article you’ll learn about:

Effective Media Interview Techniques

By The American College of Emergency Physicians

Click here for MORE and view a list of CMTs top tips, tools and strategies to help you talk to the media ….

The news media help shape public opinion on health issues. A basic understanding of a reporter’s job and a few interviewing techniques can increase your effectiveness in communicating key messages in interviews.

RELATED STORY
Price Shaming: Saying ‘It’s not Concierge Medicine’ to Make DPC More Attractive Is Unfortunate For DPC Value Proposition, Brand Long Term. Year over Year Polling Is Starting to Reflect Negative Attitudes.

Most journalists are professionals and have degrees in journalism or related fields. Although professionally trained as reporters, they are not necessarily content experts on every subject they cover. They rely on experts for facts and commentary.

RELATED STORY
(EDITOR) Halo and Horn Effect: the Differences & Similarities Between Concierge Medicine and DPC and Today’s Cognitive Bias By Some Young Doctors

Reporters work in a competitive environment. Tight space, time constraints, and decisions made by editors, directors, and producers ultimately determine what stays or gets cut from a story. Reporters who write for monthly publications such as magazines have longer lead times, but television reporters often get assignments in the morning to produce news stories for the evening news. This means less time to research stories, interview sources, and write.

Late-breaking news stories can “bump” scheduled stories to later dates or indefinitely. When information you provided does not appear in a story, don’t assume the reporter has ignored what you said.

https://members.fordoctorsforum.org/landing/plans/56358

The reporter’s purposes in an interview are to:

  • Gain understanding of issues.
  • Collect relevant facts.
  • Obtain quotes from reputable sources.
  • Balance opposing views.

Contrary to common perceptions, most interviews are not “investigative” in nature. Reporters are trained to gather news quickly and accurately by conducting interviews with expert sources like you. However, their initial questions may not always convey the true nature of the interview; therefore never take a call cold. Always find out the nature of the interview before you agree to do it.

CONTINUE READING FULL ARTICLE …

SOURCE: https://www.acep.org/get-involved/becoming-a-spokesperson/effective-media-interview-techniques/

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s