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Large DPC Demographic Overlap with Retail Healthcare Market Makes Value Proposition in DPC Even More Important

The following is an excerpt from AdWeek … (Read Full Article)

According to Patrick Wisnom, global client leader for Johnson & Johnson at advertising agency WPP, this is just the tip of the iceberg.

“The migration towards more healthcare services being provided by these retailers that consumers are very familiar with and have real access to is a trend we’re going to see accelerate beyond access to medicine,” he said.

“You’re going to start seeing a very big blurring of lines between what has been a traditional retailer and what can become a healthcare provider,” according to Patrick Wisnom, global client leader for Johnson & Johnson at advertising agency WPP, (Read Full Story …; The Covid-19 Vaccine Is Cementing Retail’s Role in US Healthcare: Brand perception should benefit overall)

RESOURCES/CITATIONS MENTIONED
https://www.adweek.com/commerce/the-covid-19-vaccine-is-cementing-retails-role-in-us-healthcare/
http://www.docpreneurpress.com
https://members.fordoctorsforum.org/
http://www.directprimarycare.com

Categories: DPC News

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