A customer experience roadmap is a long-term timeline (covering 5 years) that includes both large and small customer experience projects. Together, these projects build the customer experience you envision for your customer. Further, the roadmap enables your organization to get behind the funding required to get things done.

Most (28%) organizations don’t have a customer experience roadmap. Preparing a productive and roadmap gives you a greater chance of being successful. 

Liliana Petrova / 4 minutes