DPC News

Walker study: Customer experience will overtake price and product as the key brand differentiator.

NEW! Latest Edition – Over 700+ Pages of Education, Tips, Tools, Strategies and Insight Into Concierge Medicine and Building A Subscription-Based Healthcare Delivery Model … LEARN MORE …

Zappos, it seems, is ahead of its time with its strikingly unconventional approach to customer experience. According to a Walker study, by 2020, customer experience will overtake price and product as the key brand differentiator.

By John Waldron | John is a technology and business writer for markITwrite digital content agency, based in Cornwall, UK. He writes regularly across all aspects of marketing and tech, including SEO, social media, FinTech, IoT, apps and software development.

The power of customer service as a sales strategy should never be overlooked. For customers shopping at Zappos – an online shoe and clothing retailer – it has to be said that there’s nothing particularly special about the prices, nor, perhaps, even the products. And yet, here is a retailer that managed to hit $1 billion in sales in its first 10 years of existence, and now produces in excess of $2 billion in revenues annually. For a company that appears, on the surface at least, to be doing pretty average things, we must ask ourselves – what is it, then, that makes Zappos such a spectacularly special success? Answer: a priority commitment to making customers happy.

Continue Reading Full Story …

SOURCE: https://etailwest.wbresearch.com/zappos-customer-service-ty-u

Categories: DPC News

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s