Two DPC START UP BASICS Facts: Direct-to-Consumer (DTC) Route or the Direct-to-Employer road (DPC2B)

Posted on November 14, 2019 by Editor-In-Chief // 0 Comments

At the 2019 Concierge Medicine FORUM hosted by The DPC Journal's sister publication, Concierge Medicine Today (CMT) in Atlanta, GA USA (Oct. 24-26, 2019)

At the 2019 Concierge Medicine FORUM hosted by The DPC Journal’s sister publication, Concierge Medicine Today (CMT) in Atlanta, GA USA (Oct. 24-26, 2019)

The first model targets patients as members, while the latter contracts with employers to provide services to their employees. ~BY MDEdge, 2019; A. Gallegos

One important consideration is what type of direct primary care design to choose – the direct-to-consumer route or the direct-to-employer road.

The first model targets patients as members, while the latter contracts with employers to provide services to their employees.

“There has been a surge in amount of interest in direct primary care to employers,” said Michael Tetreault, editor in chief for the DPC Journal, a news source that conducts data analytics on concierge medicine and DPC practices.

Reader surveys conducted by the DPC Journal found that a growing number of DPC physicians are looking to partner with local employers. Of 141 DPC physicians in 2019, 52% expressed an interest in employer partnerships, up from 35% in 2015, according to data provided by Mr. Tetreault.

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One example of such growth is Nextera Healthcare, a network that started out with a handful of physicians about 10 years ago and now has more than 50, according to CEO and founder Clint Flanagan, MD.