By Alana Jenkins, Marketing Manager | Posted on July 17, 2019
A new survey has shown that 84% of healthcare consumers say they’d be more loyal to their providers if they were given support outside of the clinical setting. Specifically, respondents were looking for stress management, nutrition, weight loss and other similar programs. The study also indicated that consumers are more likely to turn to their healthcare providers for this support, rather than their insurance companies, employers or pharmacies.
This research suggests that many patients are beginning to care more about holistic health. They want to focus on their overall well-being instead of a single illness or an annual checkup, and they want their providers to support them in their short- and long-term health goals.
One of the best ways providers can encourage holistic health and well-being is to understand healthcare consumers’ goals and motivations. If you know why a patient’s health is important to them, you can deliver well-crafted messages via their preferred channel and at the ideal cadence to motivate and empower that person to take better care of their health.