‘Remember that urgent care is nothing more than a carve-out of primary care medicine at one end and emergency departments at the other. Retail clinics are also a carve-out of primary care, but also a carve-out of urgent care. It’s hard to separate them based on their scope of services.’ ~MM

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Someone once asked me why I write so often about primary care when Merchant Medicine’s focus as a consulting firm is urgent care strategy, development and operations.  It is a very legitimate question, and one that naturally leads to what I believe is a roadmap of how primary care and urgent care will evolve over the next few years.




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