Retail Healthcare and The Patient

Editor: HealthHUBs® will Compete With DTC Side of DPC … CVS Expected to Open 1,500 by end of 2021

Editor’s Note, June 2019 — “While not the same, retail healthcare and its geographic impact in our communities cannot be ignored. For those in Direct Primary Care (DPC) many understand the direct to consumer side of DPC sometimes requires a strong, at times, unusually lengthy educational curve (1-4 mos.) to finally persuade some to subscribe to the DPC programs. While great efforts are being made to shorten this educational curve (2-4 weeks), for many younger consumers, a shorter drive and a place they can get all of their prescriptions in one place is appealing to consumers at-large.  More and more medical magazines and consultants are stating that achieving convenience to a primary care and family physician, relaying affordable healthcare services and delivering efficient care to those in need at any age is what consumers and a population at-large in America find desirable. Our observations of the DPC space related specifically to employers find that there are clear indications of DPC’s future path to scale and collaborate both directly with a younger consumer and potentially with the right employer, provided geographic coverage and the numbers will show an employer clear ROI in multiple ways. When The DPC Journal asked our Physician readers nationally in 2015 about the likelihood of their DPC practice partnering with some local employers, optimism was high with nearly 35% of DPC Journal Physician readers stating “Yes, I plan to partner with local employers, self-insured business owners, etc. in the next 12-months.” Fast forward to mid-2017, optimism was higher with 47% of DPC Journal physician readers stating “Yes, I plan to partner with local employers, self-insured business owners, etc. in the next 12-months.” However, strategy is critical. So, we asked a follow up question. Do you have a strategy [to do so]? Thirty five percent (35%) saying in 2015 said ‘Yes, I do have a strategy .’ When we compare the same strategy question and how to obtain these important partnerships and look at the trend lines from 2015, 2017 and so far in 2019 from all of these informal polling results – we observe that interest and enthusiasm is high and strategy needs be increased. Interest was a little higher by about 4% 2017 when compared to 2015 and those that said they have a strategy in 2017 was now at only 25%. Fast forward to 2019, same questions, we see employer partnership interest today the highest its been at 52% and strategy moved ahead of 2015 and is thus far at 37% in mid-2019. What this tells us is that employers want to know that for all of their healthcare spend, they will see an ROI, not just another cost center. It can be a tough conversation to have with an employer and that’s okay. As DPC continues to grow in its service areas we believe awareness among employers and the beneficial strategic partnerships they bring will be easier to obtain and continue to grow in the future. Here’s another story from WSB ATL … At stores and online, health care moves closer to customers. Finally, if you don’t believe me … here’s an excerpt from a national consumer advisor on the CVS HealthHub strategy and its impact on people’s wallets in healthcare …”

Significant Expansion of HealthHUBs® will Help Drive Differentiated, Consumer-Centric Health Experience; 1,500 Expected to Open by End of 2021

Tuesday, June 4, 2019 | Source: CVS

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