By Michael Tetreault, Editor-in-Chief
“I want better care than what this area offers,” says Laurie from North Dakota in her survey. “Ten minute visits just doesn’t cover everything.”
ATLANTA, GA USA | The Direct Primary Care JOURNAL — “We took our survey a step further in January of 2018 and began to ask prospective patients seeking care from a subscription-based healthcare provider [e.g. DPC alone] across the U.S. to choose ‘Cost’ or ‘Convenience’ over ‘Friendship’ with a Doctor they know, like and can trust. Early findings from this survey are telling us that 62% of Patients want and choose … ‘Friendship with a Physician they can get to know, like and want to trust!’
“Sometimes you just need a trusted person with more knowledge than myself to guide my decision making,” said a Millennial Patient from Goose Creek, SC.
In Contrast, when Physicians are asked the same question, they ranked what they considered most important to their Patient which was Cost as most important (e.g. 46%) followed closely by Finding A Doctor I Know Like & Can Trust (e.g. 42%).
“I like the concept and I am having to leave my DPC physician I am with now,” said a Gen-Xer in our survey response.
The DPC Journal surveyed over 1,100 actively seeking patients from across the U.S. in 2017 and asked them about their overall ‘faith’ in a general Physician in today’s healthcare marketplace. Nearly 60% of those participants surveyed said ‘If DPC was not an option, they would NOT select an M.D. for their next primary care visit. 34% said they would prefer to see a Doctor of Osteopathic (D.O.) Medicine; 14% would prefer to see a Nurse Practitioner (N.P.) and 7% would prefer to see a Physicians Assistant (P.A.).
“There is a mystique, a temperament and a curious fascination about Doctors who spend an inordinate amount of time with their patients. It’s so simple, it’s weird. And today, like it or not, a Patient wants and deserves your time and attention. That’s why they pay the subscription, keep calling you and keep texting you. They want and expect that their Doctor will be ‘present’ and ‘mentally’ dialed-in. We’re hearing routinely that they will leave your [DPC] practice in a matter of weeks if they feel they are not a priority. That’s not fair, but it’s true … While the human spirit is willing to forgive your colleagues for long wait times, errors, staffing, etc., Patients will remember and share what their last Doctor’s office visit was like.” said Michael Tetreault, Editor of CMT/The DPC Journal.
“[Related to interior design inside a doctor’s office ….] First of all – we should ALL expect and have VERY HIGH EXPECTATIONS of treatment when it concerns healthcare, especially when it comes to our family!!!!!” ~Barbara, Missouri | Real Patient inside a Concierge Medicine office | June 2017
ATLANTA, GA | APRIL 2018 – If you sat in a chair from the early 90’s, how does that make you feel? If you sat on a brand new chair you hand-picked from a new furniture store … a chair that had a purpose, a design and a relationship with other elements in your practice — how would that make you feel?
Well, your patients are thinking about these things. How do they feel when they see or sit on that old lobby chair? Does the door knob on the entrance of your practice feel old and rattled or modern and solid.
Feelings matter. They are important. Believe it or not, these little things matter, a lot.
You can do better.
Some of the most unusual and yet, simple and incredibly easy things can be fixed, today. These things can make dramatic and positive statements about you, your competence and the care you seek to deliver to your patients.
“If you are resigned to be treated poorly by your doctor and his/her staff … you have no one to blame but yourself. You can leave. You do have options. Why is it that we have such high-standards when we go on vacation to a nice hotel … but yet when it comes to healthcare offices and healthcare delivery we suddenly accept rude and dismissive behavior from staff (and yes, physicians too!) and we lower our expectations and high standards of respect? Why do patients relegate themselves, their loved ones and friends to two and four hour visits filled with consternation and dismay?”
Unfortunately, the majority of healthcare environments today have created a perception in which physicians are unprepared to deliver great care. You never intended for your practice to be stagnant. Physicians today are left to overcome a lot. But what if today, you have the opportunity to show every patient that Clinic Design: Matters … you show them that they, matter.
Create a new perspective for your practice.
As part of a new and special series on the impact of healthcare and the importance and interior design on patient care, DocPreneur Podcast Host and Editor, Michael Tetreault interviews two of healthcare’s most creative interior designers, Mitra Pakdaman, Founder & CEO at LA Healthcare Design in Los Angeles, CA and Cheryl Janis, Principal Designer at Interior Design for Health & Wellness in San Francisco, CA.
Run Time: 24:51 seconds
Description: Considering the fact that Interior architectural design of medical facilities has undergone a paradigm shift over the past few years, this write-up is intended to inspire our clients and the stakeholders by projecting the growing possibilities in the field of ‘Healthcare Interior Design’, and its potential to help create state-of-the-art establishments. A study has reported that the US is currently in the midst of an unprecedented healthcare building boom, owing to the improved focus on improving patient, environmental, as well as workforce safety and quality, which has in turn created a need for the creation of optimal physical environments.
Run Time: 19:59 seconds
Description: Cheryl Janis teaches doctors and healthcare professionals how to transform their practices into nurturing spaces that increase revenue. Unlike conventional interior designers, Cheryl uses an interdisciplinary approach to design—evaluating the patient experience from the moment they walk through the door until the time they leave, and every step in between.
Run Time: 24:52
Description: It is an undeniable fact that color has the ability to affect the surroundings as well as be affected by the surroundings and the color of light that falls on it. In Interior Design, a color is defined by various terms such as ‘primary’, ‘complimentary’, ‘warm’, ‘cool’, ‘hue’ and ‘tint’, based on several factors that also include shades. In advanced healthcare interior design, the color green is often used to create a calm and relaxing atmosphere, in both residential and medical spaces. Green, similar to blue, is soothing to the eyes, and is often a most preferred option for interior design, given the availability of multiple shades. Designers use the color green as a blend of multiple shades or in combination with other calm and soothing colors, to create a restorative effect.
Additional Concierge Medicine Interior Design Resources
FREE “Color Cure” Course DOWNLOAD
Cheryl’s “Color Cure” Email Course Concierge Medicine Physician listeners is available at www.thecolorcureemailcourse.com
Inside the Course:
- Lesson 1: What Friggin’ Color Do I Paint These Walls?
- Lesson 2: Colors That Agitate The Brain
- Lesson 3: Three Things Wrong With Traditional Color Theories
- Lesson 4: Reliable Paint Colors That Make Your Life Easier
- Lesson 5: When Your Office Landlord Freaks Out About A Color
Enter your email to get started … CLICK HERE >>
To Contact Cheryl, ask questions, download or purchase a copy of her new Book, visit:
“The Color Cure is amazing. The depth of knowledge Cheryl has and how she easily presents it to create beautiful spaces is truly magical.” ~Dr. Payal Bhandari MD | San Francisco Advanced Health & a Concierge Medicine Today (CMT) Top Doc in Concierge Medicine
Contact LA Healthcare Design | C/O: Mitra Pakdaman, CEO/Founder
9437 S. Santa Monica Boulevard
Beverly Hills, CA 90210
7083 Hollywood Blvd
Los Angeles, CA 90028
Categories: DPC News