Insurance

DATA | ‘Social Determinants of Health’ Draw Insurers’ Interest

By Marshall Allen, ProPublica July 17, 2018 |

Sucking up data on customers’ buying and social habits — but for what purpose?

To an outsider, the fancy booths at last month’s health insurance industry gathering in San Diego aren’t very compelling. A handful of companies pitching “lifestyle” data and salespeople touting jargony phrases like “social determinants of health.”

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SOURCE: https://www.medpagetoday.com/practicemanagement/informationtechnology/74064?xid=nl_mpt_hemoncvideo_2018-07-18&eun=g735714d0r&pos=0&utm_source=Sailthru&utm_medium=email&utm_campaign=Daily%20Headlines%202018-07-18&utm_term=Daily%20Headlines%20-%20Active%20User%20-%20180%20days

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