I rarely watch television, but when I do, I am overwhelmed by the number of direct-to-consumer commercials about prescription drugs. The ads saturate the airways. In a single hour, it is possible to see six different drugs promoted. Each commercial has a predictable formula. An actor plays the role of a patient afflicted with a certain disease — often one that is exceptionally uncommon and not recognizable by the general public, or by many physicians.
Categories: DPC News