LISTEN | “Genetic Testing 101” An Interview with Geneticist, Author and CEO, Brandon Colby, MD


Brandon Colby, MD, is a world leader in the field of Predictive Medicine, a groundbreaking medical specialty that combines comprehensive genetic testing with personalized prevention based upon your genes. Colby specializes in Personal Genomics and Anti-aging / Age Management Medicine and invented genetic technologies to personalize services and products to an individual’s genes. He is the Founder and CEO of and a good friend of Concierge Medicine Today.

“What would happen if a physician were to begin speaking to a patient’s future potential rather than their past performance?” adds Colby. “Where the practice of medicine may fall short, a story is often found in our DNA that will provide clarity. Instead of waiting for sickness to occur, the clarity provided by a patient’s DNA can empower a Concierge physician to create a personalized plan for optimizing each patient’s health and longevity.”


News, Genomics – Waging a New Offensive in Our War Against Alzheimer’s Disease

In this new DocPreneur Podcast Episode, episode 100, we interview a very special physician and guest, Brandon Colby, MD, the founder of, Evidenza Precision Medicine Advisory Board Member and author of Outsmart Your Genes.

More and more people are getting portions of their genome sequenced through services like 23andMe, Pathway Genomics, or Veritas, to name but a few, whether out of curiosity, for health reasons, or to explore their genetic ancestry. But once that test has been completed, once the analysis has been run, what else can consumers do with their data? In an ideal world they would be able to call up other tests, or to be able to use their information to make more informed lifestyle choices. Or, as my colleague and I considered, even donate it to research.

In this special 100th episode we discuss:

  • What Is Genetic Testing and Why Is It Important to Our Health?
  • What type of different DNA tests are available and how do you know what is accurate and actionable insight?
  • What type of reports are available?
  • What is Precision Medicine?
  • How will the future of patient care be impacted by personal genomics?
  • And so much more!


2concierge dpc precision medicine conference event forum atlanta 2017 2018_colby

Join Us In Atlanta on OCTOBER 27-28, 2017 — Super Early Bird Tickets On Sale Now !


OFFICIAL POSITION, STATEMENT: Support For Use of Whole Genome Sequencing in Concierge Medicine

“The genetic revolution has already begun, and it is having far-reaching effects on healthcare right now,” said Brandon Colby, MD. “Our knowledge of how to use this information is increasing at an exponential rate. What this means is that we can now start to integrate genetics into our everyday lives. With comprehensive genetic testing, we launch an innovative strategy against disease, attacking it before it even manifests. Genetic testing, therefore, provides a new counter-offensive in our war against Alzheimer’s, cancer, heart disease, and many other diseases that have plagued our civilization for centuries. This is the most exciting, and potentially groundbreaking, medical development of this century.”

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