SUMMER 2016 – Editor-in-Chief of Concierge Medicine Today and the DPC Journal, Michael Tetreault tells us what works and doesn’t work for marketing a concierge medicine or direct care practice.
Membership medicine may be more similar to Uber and Netflix than your regular insurance-based practice, so the tactics are different. Do you think think ‘word of mouth’ is the best way to market? You might be surprised by the answer. Michael gives us numerous strategies to target your audience-patients who want to pay for a personal relationship with their physician.
SOURCE: Dr. Tommy McElroy; May 23, 2016; http://echelon-health.com/Ask-Dr-Tommy/podcast/tetreault-II/