Wisconsin: Madison doctor breaks new ground with clinic offering primary care for a monthly fee

August 15, 2013 8:55 By STEVEN ELBOW | The Capital Times

Political rhetoric is heating up as the deadline for purchasing health insurance under the Affordable Care Act approaches. But a local doctor is taking a practical approach to health care reform by offering what he says is an affordable service that will fit in with new regime.

Will Schupp is offering a plan in which patients can pay a monthly fee, between $30 and $50 depending on age, and have free access to a family doctor. The concept, called direct primary care, follows the model of “concierge” medicine — doctors who put themselves at the beck and call of the wealthy for exorbitant fees. But that concept was adapted to coverage for the working class and has worked well in urban centers like Seattle and New York for the past decade.

A provision in the Affordable Care Act, which will require all Americans to be insured by the end of the year, allows direct primary care services to compete on health care exchanges that will become available this year. Schupp, a 30-year-old former accountant who completed his residency at the UW medical school, says he plans to put his services on those exchanges.

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